Girlfriendology, celebrating the gift of friendshipGirlfriendology was started in 2006 by Debba Haupert as a way to express her gratitude for girlfriends as well as inspire women to spend time with, appreciate and celebrate their female friendships.

With her 20 years of marketing experience in communications, PR, product development, etc. (self-proclaimed ‘marketing mutt’) in various industries (high tech, finance, B2B, CPG), Debba has grown the girlfriend community online. She employs Twitter, Facebook and other social media methods to further expand the awareness of and traffic on Debba and her team (Judi, Penny and Stella) are excited at the growth and potential of Girlfriendology and invite you to be a part of this thriving, inspiring community!

Through her social media efforts on Girlfriendology and background in corporate marketing, Debba has established herself as a passionate social media maven. Ranked #1 for Twitter in Cincinnati and achieving a perfect 100 score on Twitter Grader, Debba is recognized to be proficient at social media with an emphasis on social media marketing to women. Currently her Twitter followers number 35,000+ with primarily females. Debba teaches and speaks on social media, marketing to women and the importance and benefits of female friendship.


Debba … Thanks so much for being on Doug Stephan’s Good Day USA! You hit our target audience right on the bullseye! Your message at is thoughtful and made for great talk conversation to our hundreds of radio stations!

(And “We love having you on! You are our ‘official’ girlfriend expert.”)

Rich McFadden
Director of Operations
Radio America Network
Doug Stephans Good Day USA

For pr/media, sponsorship or advertising information contact: Debba Haupert, debba (at) girlfriendology (dot com).


  • For “What’s Hot” radio show on WKRC55, hosted by Cooking with Caitlin, June 14, 2009
  • For “Train with Shane” BlogTalkRadio show, June 10, 2009
  • For Soapbox Media – Cincinnati community publication, May 12, 2009
  • On SmartWoman Radio – Live women’s BlogTalkRadio show, February 4, 2009
  • On Vicky & Jen – Women’s weekly podcast show, February 1, 2009
  • On VintageImageCraft – Interview regarding my book “The New Book of Image Transfer,” January 2009
  • On RadioAmerica – The Doug Stephan “Good Day” Show, nationally syndicated show (300 radio stations plus on the Internet), About women, friendship and stress, October 24, 2008
  • On BlogTalkRadioInspiration Station show with Takiela, Sydney and Marla; October 2, 2008
  • On WXIX News, local news story on National Women’s Friendship Day Cincinnati event, September 21, 2008
  • On “Get Real Girls” – FM107.1, Minneapolis/St. Paul, September 20, 2008
  • On The Diva Cast – Podcast interview with The Diva Cast, September 18, 2008
  • On RadioAmerica – The Doug Stephan “Good Day” Show, nationally syndicated show (300 radio stations plus on the Internet), About National Women’s Friendship Day, September 16, 2008
  • With The Passion Project – Live hour interview on BlogTalkRadio with Katherine Reschke
  • With the PodTalk Divas – Live interview on BlogTalkRadio with Tammy and Wendy, September 18, 2008
  • With “Just For Women“ – Podcast show hosted by Alissa Kriteman
  • With LUCRUM – Hosted by David Bowman, local tech solutions company
  • With – Small Business Television – the online channel for entrepreneurs




  • Twitter Elite – Achieved perfect 100 score on Twitter grader and top rank among Cincinnati Twitter users. Reached 13,000+ Twitter followers (June 2009) – of primarily female audience (to focus on social media marketing to women, and maintain ‘girlfriend’ tweets, block most men).
  • Selected for the “Fab 15″ – 15 women bloggers to partner with PR agency and clients
  • Selected at one of ten women bloggers to attend Frito-Lay launch of ‘A Woman’s World‘ campaign debut in L.A. with celebrity host Brooke Burke and Spice Girl Mel B, February 24, 2009
  • 101 Women Bloggers to Watch, by WE Magazine, September 14, 2008
  • Divine Caroline, ‘Sites we love’ – Fall 2008


  • Social Media for Realtors – Teaching Twitter and Linked in for Realtors through the Cincinnati Board of Realtors, August and September, 2009
  • Event by Cincinnati Mayor Mallory – “Shop 52” conference for small business owners, panel member on marketing and social media, July 18, 2009

“As a panel professional for Mayor Mark Mallory’s Shop 52 seminars, Debba Haupert showed remarkable expertise and professionalism in her presentation on social media. She discussed social media on both the getting your business started panel and on continuing your business. Her presentation style was well tailored to the audience, and I heard many positive comments about her message.” July 21, 2009 Tom Lunney , panel moderator, Registered Representative, Investors Capital

  • Society of Profession Journalists – Panel member on social media discussion for professional journalists and writers, June 25, 2009
  • PodCampOhio – Spoke on knowing your online / social media audience, June 20, 2009
  • Legacy Connection – “Using Twitter for marketing your business,” June 16, 2009

Debba is amazing!! Coupling her extensive corporate background, marketing expertise, entrepreneurial spirit AND knowledge of social media she is able to teach social media on a level that few others can. Her dedication to creating strong relationships (and helping others do the same) is to be greatly admired. If you haven’t heard her speak or experienced her training classes-I’d recommend changing that ASAP! June 16, 2009, Peg Stookey, Founder , Legacy Connection, LLC

Debba presented on Social Media for our Professional Enrichment Series group last week. She did a fantastic job! She kept the subject fresh and relevant – and provided great examples. Everyone I spoke to after the event loved it – and wanted more! I plan on doing many more training classes through her! June 17, 2009 Hope Arthur, Director Workforce Development & Corporate Services, Sinclair Community College

  • ‘Plugging into Social Media‘ – Panel member – focusing on digital branding, METS social media workshop, June 4, 2009

Debba Haupert was a fantastic panelist at The METS’ social networking event this June. She is a true expert in her field and has an amazing following. Her reputation helped us gain a large audience, and her expertise and witty insight made for a wonderful program. I highly recommend Debba as a speaker/ panelist and hope we will have the opportunity to collaborate again soon! June 16, 2009 Carrie Moore , Director of Business Development , The METS Center

  • Cincinnati Women Bloggers – Spoke on knowing your social media audience, May 30, 2009
  • WEMUP – Web entrepreneur meeting, spoke on Social Media, May 21, 2009
  • Mariemont Women’s Event – Spoke to 150 women on the importance and benefits of female friends, May 11, 2009

Debba was asked to speak about friendship at a fund-raising event for 180 women from the Mariemont Athletic Boosters and knocked their socks off! She shared a high-energy, thought-provoking speech that gave the women clear directives on how to be a better friend in today’s world. Debba spoke with authority and humor and clearly has the expertise to present information about women’s friendship and women’s use of social media. Thanks Debba…you helped make our event a HUGE success! May 14, 2009 Kim Beach

  • Twitter and LinkedIn Classes – Helping individuals/businesses build business through online friendships, April/May/June 2009
  • ‘Maximizing your Job Search’ – Lead workshops for job seekers, taught LinkedIn skills, etc. February/April/May/July 2009, Crossroads, Cincinnati OH.
    Debba Haupert speaking at PodcampOhio 2008

    Debba Haupert speaking at PodcampOhio

  • ‘Do you have what it takes to be a Girlfriend’ – Inspirational talk for 150+ Girl Scout Cadettes, January 19, 2009
  • ‘Social Media Marketing to Women’ – to AMA (American Marketing Association) as well as several businesses in Cincinnati and Dayton, January and February, 2009
  • ‘Women & Social Media’ – for PodcampOhio, June 2008


  • National Women’s Friendship Day 2009 – Girlfriend Day at the Ballet, Cincinnati Ballet, 2:00pm, Sunday, September 20, 2009
  • Mingle at Dingle – Female-friending event, co-sponsored by Cincy Chic and Art of the Spa, West Chester OH, July 29, 2009
  • National Best Friends Day ‘Girlfriend Portraits’ Celebration – Ault Park, Cincinnati OH, June 7, 2009
  • Speed Friending event – Female-friending event, co-sponsored by Cincy Chic and Art of the Spa, Havana Martini Club, Cincinnati OH, March 26, 2009
  • National Women’s Friendship Day Celebration (part 2) 2008 – Women’s wine bottling event, Tino Vino, Cincinnati OH, September 21, 2008
  • National Women’s Friendship Day 2008 – ‘Shop in the City’ (event with Nest gift shop, Casa DeLorenzo and Redtree Gallery), Oakley/Cincinnati OH, September 14, 2008
  • National Women’s Friendship Day 2007 – Girlfriends dinner at Hyde Park Indigo restaurant, Cincinnati OH, September 16, 2007


  • Over 250 on-camera presentations (live and taped) on HGTV, DIY Network, QVC, Shop at Home network, PBS, A.C. Moore in-house videos and consumer instructional videos.
  • Examples: The Carol Duvall Show – lamp, The Carol Duvall Show – purses, and more Carol Duvall show examples.
  • Featured on local Fox network news show on WXIX – for National Women’s Friendship Day, September 21, 2008

Founder, Debba Haupert:

Debba Haupert, founder of Girlfriendology

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